Press Release – Fanfare Showcasing at RISE Hong Kong 2017
Fanfare Welcomes Chipsley® as its First Animated Ambassador
June 19, 2017Fanfare Global Launch
August 14, 20177 July 2017 (Hong Kong) Rewarding fans for creating video content for the brands they love. This is how the Fanfare App aims to transform how fans interact intimately with brands.
2017年7月7日（香港）粉丝为自己喜爱的品牌制作创意广告视频，并能因此得到奖赏。这就是福粉儿App的理念。他们想要借此改变粉丝与品牌亲密互动的方式。
“Fanfare is the omni-channel missing link between fans and their favorite brands”, says Fanfare’s Rainmaker Benny Phang. “Through community-created video content, viral campaigns, gaming elements, as well as exclusive prizes – all on a single mobile platform – we are empowering consumers or fans around the world to have more personalized engagements and meaningful moments with their favorite Brands, while getting rewarded at the same time.”
福粉儿公司中呼风唤雨的超级说客Benny Phang表示，“福粉儿能将粉丝与他们喜爱的品牌进行全方位的联结。我们让所有的粉丝使用同一个移动端平台制作视频、参与品牌活动，玩转游戏并赢得独家大奖，从而使世界各地的消费者和粉丝与他们支持的品牌有更个性化、更有深度的互动，并且还能同时获得酬劳。”
The Fanfare App is still in its Beta Phase but has already created some buzz. It has impressed and attracted the attention of an enviable list of investors, including Hong Kong-based Brighten Management Ltd.
福粉儿App如今还处于测试阶段，但已然激起不少反响。软件获得了大量投资者的青睐，其中包括总部位于香港的创辉管理有限公司。
“Fanfare is an exciting, disruptive, and highly scalable advertising platform that has a lot of potential”, says Julian So, Chief Investment Officer at Brighten. “More importantly, it’s being managed by a team of passionate and diligent founders with a clear vision and relevant expertise. Brighten, through our technology fund, is currently actively seeking an investment into Fanfare.”
“福粉儿是一个激动人心的广告平台，该平台极具颠覆性，使广告规模调节自如，具有十足发展潜力。”创辉公司的首席投资官Julian So如此说道，“更重要的是，该软件的创始人和管理人团队各个都不仅热情洋溢、勤奋刻苦，还都身怀绝技、对未来有清晰的规划。创辉公司正在运用其科技基金积极探索对福粉儿的投资形式。”
When fully ready in mid August 2017, the Fanfare App will boast new features like an e-commerce marketplace, a redemption store, location-based advertising as well as social networking capabilities.
福粉儿App的一切准备工作会在2017年八月中旬完全就位。届时，该软件将会拥有各种新特点，结合电商市场、兑换商店、区域广告及社交网络等各项功能于一身。
“I believe we have unlocked a whole new world of opportunities for content creators, consumers, brands and advertisers. This is the future of audience engagement and brand amplification”, adds Benny.
Benny补充表示，“我认为我们已经为内容创意者、消费者、品牌商和广告商解锁了一个全新的世界。这就是观众参与和品牌扩增的未来。”
The Fanfare Team will be at RISE 2017 Hong Kong (Stand A-248: 13 Jul 2017) to showcase their App.
福粉儿团队将在香港RISE2017 (Stand A-248: 2017 年 7 月 13 日) 展示他们的软件。
For more information, kindly contact: info@fanfare.global
For Investor Relations, kindly email to: invest@fanfare.global
更多信息请咨询 info@fanfare.global
投资人关系请发邮件至 invest@fanfare.global
About Fanfare
Fanfare was created to empower Fans (consumers) to show love for their favorite Brands, while encouraging Brands to reward their loyal Fans.
关于福粉儿
福粉儿软件旨在赋予粉丝（消费者）对自己喜爱的品牌表白的权利，并与此同时鼓励品牌商酬谢自己的忠实粉丝。
About Brighten Management Ltd
Brighten Management Ltd is a multi-family office, presently for several families in Asia. Its primary role is to help clients restructure and reorganize their existing business to reduce costs or to enhance returns. Its secondary role is to identify unique (and mostly strategic) investment opportunities for clients. Brighten is also a proprietary trading platform looking for unique opportunities in non-traditional risk exposures, as well as providing solutions to partners to build long term relationships. These solutions include risk protection, yield enhancement, cost reduction, hedging, and financing.
http://www.brightenmanagement.com
关于创辉管理有限公司
创辉管理有限公司是一家多家族理财室，如今服务于亚洲的几大家族。公司的基本宗旨是帮助客户重新建构其已有的公司，从而降低成本或增加收益。公司的二级宗旨是为客户找到独特（并具有战略性）的投资机遇。此外，创辉公司也是一个财产交易平台，不仅在非传统风险敞口中寻找独特机遇，也为合作伙伴提供方案而与其保持长期关系。其中，后者的方案包括风险防范、收益增值、成本缩减、套期保值和金融理财等等。
