To further enhance the opportunities for in-moment notifications and proximity-based advertising to our users, Fanfare will infuse a secured Bluetooth Low Energy Technology (BLE) within its app with BLEAD.
It will enable the Brands to interact and engage with their fans more intimately and at a closer proximity, to deliver the right messages at the right time.
“The improved accuracy for our video campaigns is a definite winner with the implementation of BLE. It is important for our brands to know that they are targeting the right audience with Fanfare.”
Benny Phang, Rainmaker
The partnership with BLEAD also means that Fanfare is automatically included in the entire Advertising Ecosystem with the other transport, retail and social apps, giving Brands greater access to the cumulative user communities within its Network.