Fanfare joins Alibaba Influencer Network

By September 8, 2017Ambassador, Press
Fanfare X Alibaba Influencer Network

7 September 2017, Hong Kong – Fanfare is excited to announce that it has joined the Alibaba Influencer Network through a signed partnership with VideoUP, a global video analytics platform.

“We are extremely delighted with this new venture, as it builds upon Fanfare’s video-sharing and social commerce platform, while opening new doors for our Fanfare Ambassadors”, says Benny Phang, Fanfare’s Rainmaker.

To-date, Fanfare has an ecosystem of 90 Fanfare Ambassadors from 24 countries, ranging from micro-influencers to social media personalities, with a combined reach of 13 million followers worldwide. This exclusive entry into Alibaba’s Influencer Network will allow eligible Fanfare Ambassadors direct access to a galaxy of brands and merchants available on the Alibaba and Lazada marketplace, with monetary rewards when they create brand-related review videos.

“The world has become a more social place. It is no longer just about concocting your own secret sauces or conceiving elaborate strategies. It’s about connection, collaboration and co-creation. This is the power of fan-generated content, the future of brand amplification and the crucible for social commerce”, adds Benny Phang.

Interested to be a Fanfare Ambassador, please contact: clara@fanfare.global

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